Asphaltgold Blog - Culture. Aesthetics. Dedication.

Frankfurt will have another highlight from April 12, 2025: our new Asphaltgold store in the Old Town. And we have come up with a new concept for it; in addition to a range of sneakers and premium streetwear, as well as beauty and home & living products, there is a café bar directly in the entrance area, creatively usable areas and plenty of space to connect.

Trends, tips and inspiration: How to combine sweatpants for everyday life, work or events. Find your perfect look!

Nike celebrates the 40th anniversary of the Jordan 1! The Bred and Black Toe drop on February 14th and 15th – live release in-store and via raffle in the Asphaltgold app.

adidas is bringing a classic back onto the streets - and better than ever. With the adidas Superstar 82, an iconic sneaker celebrates its revival in a form that preserves its retro charm while offering modern quality and contemporary style.

Am 11.01. feiern wir in Darmstadt das einjährige bestehen des Bad Habits Run Club mit einem gemeinsamen Run, Torte und Pizza. Join us!

Together with New Balance, we sent three runners from our community to New York for their first marathon! Watch our documentary Bad Habits, Good Miles: Running the NYC Marathon - out now!

Asphaltgold is delighted to introduce you to the brand from Scandinavia and has also come up with a competition for you!

The Asics Gel-Kinetic Fluent combines technology and comfort, makes movement tangible and its design fits seamlessly into every moment.

For the fifth time, we are using Black Friday to raise awareness of togetherness. Under the motto "Humanhood," we are celebrating humanity in its most beautiful form.

Here you will find out how to find your ideal size, choose the right fit and which tips will help you when buying.

Winter sneakers 2024 and 2025: Waterproof and lined – we show you which models keep your feet warm and dry.

Here you will find stylish business casual sneakers and tips on models, styling and care for your professional look.