FRANKFURT STORE OPENING APRIL 2025

Frankfurt's city center will have another highlight from April 12, 2025: our new Asphaltgold store in the old town. And we have come up with a new concept for it; in addition to a range of sneakers and premium streetwear, as well as beauty and home & living products, there is a café bar directly in the entrance area, creatively usable areas and plenty of space to connect.

As soon as you walk in, our café bar awaits you with delicious coffee and pastries from Hoppenworth & Plochserved in handmade ceramics by Frankfurt artist Viola Beuscher. An example of how we not only want to support the Frankfurt scene, but also integrate it directly into the store.

Our new store space covers a total of 160 square meters and combines minimalist mid-century design with modern industrial vibes. Our range is carefully curated and goes beyond sneakers and premium streetwear. Here you will also find beauty and home & living products that perfectly round off your lifestyle and ensure that everyone will find what they are looking for.

Nevertheless, our store is not just another place to store in Frankfurt's city center, but rather a platform for creative projects, exchange and togetherness. With events such as the annual SoulSole party, our Humanhood photo exhibition exhibition from last year or the bi-weekly Bad Habits Run Club we have shown that we are about more than just fashion. We are continuing this approach in Frankfurt - with new formats, exciting collaborations and events that celebrate and develop street culture.

Our local team makes the difference: instead of traditional salespeople, you will be welcomed by our event managers, community managers and content creators - all deeply rooted in the scene and always up to date with what is happening in and around Frankfurt. With our Asphaltgold app and the new integrated digital hub , you can also check exclusive content, follow events and secure digital tickets - so you can experience our store even outside opening hours.

If you are curious about our new multi-purpose store, come to our opening on 12.04. We will celebrate our move to Frankfurt with our opening party on the evening before, 11.04. at the 25h Hotel in Nidda Str. If you can't make it, we look forward to welcoming you for a coffee or tea in our new four walls from mid-April.