A SPACE FOR THE COMMUNITY

The new store in Frankfurt's city center combines exclusively curated sneakers and premium streetwear with a strong focus on togetherness and shared experiences. In addition to a carefully curated range, the store offers an integrated café bar in the entrance area and a flexible space for creative projects and events.

The café bar

The café bar in the entrance area picks up on the new community concept: The coffee on offer comes from the Frankfurt roastery Hoppenworth & Ploch and is served in handmade ceramics by local artist Viola Beuscher.

INSPIRATION & CULTURAL EXCHANGE

Asphaltgold Frankfurt creates a platform for inspiration and cultural exchange on 160 square meters. The minimalist mid-century design with modern industrial elements reflects the brand's own aesthetic philosophy. In addition to sneakers and premium streetwear, the range also includes beauty products and home & living items, offering a versatile experience for everyone.

A CREATIVE HUB FOR FRANKFURT

An important part of the store concept is the promotion of local talent and creative projects. Close collaboration with the Frankfurt community regularly results in new formats that establish the store as a creative hub that goes beyond traditional retail. Following events such as the traditional SoulSole party, the regular Bad Habits Run Club and the Humanhood photo exhibition, Asphaltgold is further expanding its connection to Frankfurt.

NEW RETAIL CONCEPT

The retail concept goes beyond traditional sales structures: instead of traditional salespeople, the team consists of event managers, community managers and content creators who are closely networked with the Frankfurt scene and also act as hosts. The concept is complemented by the new Community Hub in the Asphaltgold Appwhich offers exclusive content, event updates and digital ticketing - a digital tool that makes the store accessible beyond opening hours.