Dr. Martens Boots at Asphaltgold
For the empowerment of rebellious self-expression. Dr. Martens has come to stay - with designs that have made the brand one of the top brands worldwide since the 1960s. The robust leather boots stand for durability and individuality: those who wear Docs know what matters. Because hardly any other boot has achieved comparable cult status. From the classic 1460 model to the 2976 Chelsea boot to trendy loafers or sandals - in Asphaltgold's online store you'll find a wide selection of the best shoe styles by Dr. Martens.
Made in Germany, Designed in England: The Origin of Dr. Martens
The start of the popular boots by Dr. Martens was completely under the motto: Be creative. Because in 1947, the doctor Dr. Klaus Märtens recycled old rubber from the Luftwaffe to produce innovative boots - after all, safety or work shoes of the time were robust but absolutely uncomfortable. The upper materials of the first boots also consisted primarily of army surplus. Long story short: Doc Märtens and his partner Herbert Funck were the German pioneers of upcycling.
Business boomed: at the end of the 1950s, Märtens and Funck entered the international business and the British shoe manufacturer R. Griggs acquired the patent rights for the UK. The design got a refresh and its USPs, which still provide the cult factor of the brand - like the iconic yellow stitching and the air-cushioned AirWair sole. The first release in the new look: April 1, 1960. The new name of the first model: Dr. Martens 1460.
Talking 'bout my generation: Dr. Martens as a pop culture icon
Initially, the Docs were a new shoe essential for the British working class, as mailmen and factory workers in particular appreciated the leather lace-up boots with rubber soles. But the hype was not long in coming: especially the working class subcultures wore the raw lace-up boots by Dr. Martens to shout out loud with their style: We're working class and we're proud. First and foremost: British movements like skinheads and punks - with ska or rock in their ears and Dr. Martens on their feet.
And the way to the Main Stage? Pete Townshend, guitarist of The Who, paved the way. As a symbol of working class pride, he wore Docs on the big stages - and forever linked the shoe with the rebellious attitude of an energetic youth culture. Grunge, emo and nu-metal followed - and to this day there is no festival where someone doesn't jump into the mosh pit wearing Dr. Martens.
Even if the drive of these subcultures is a little less bashing today - Doc Martens still stand for freedom-loving individuality and consciously oppose the fast fashion trend with longevity and sustainable quality. And alternatives with vegan leather are now also conquering the market and show: No matter who you are or what you want to be - with Docs you'll find your way.