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What began in 2008 in a small shop on Friedensplatz in Darmstadt grew over the years into one of the dominant online shops in the sneaker and streetwear sector.
Seven years after the opening of the first store, Asphaltgold expanded to include the AGC store in the middle of Darmstadt's city center. The new opening was a concept store with a focus on sneakers and contemporary streetwear and comprehensively reflected the transformation of sneaker culture into the fashion world. Both stores were run in Darmstadt until spring 2020, after which the AGC store was converted into a large Asphaltgold store. Since 2008, Asphaltgold has combined aesthetic and contemporary fashion for diverse target groups with the fundamental values of sneaker culture in the heart of the Rhine-Main area.