A SPACE FOR THE COMMUNITY

The new store in downtown Frankfurt combines exclusively curated sneakers and premium streetwear with a strong focus on community and shared experiences. In addition to a carefully curated assortment, the store offers an integrated café bar in the entrance area and a flexible space for creative projects and events.

THE CAFE BAR

The café bar in the entrance area reflects the new community concept: The coffee on offer comes from the Frankfurt roastery Hoppenworth & Ploch and is served in handmade ceramics by local artist Viola Beuscher.

INSPIRATION & CULTURAL EXCHANGE

On 160 square meters, Asphaltgold Frankfurt creates a platform for inspiration and cultural exchange. The minimalist mid-century design with modern industrial elements reflects the brand's own aesthetic philosophy. The product range includes sneakers and premium streetwear, as well as beauty products and home & living items, thus offering a diverse experience for everyone.

A CREATIVE HUB FOR FRANKFURT

A key component of the store's concept is the promotion of local talent and creative projects. Through close collaboration with the Frankfurt community, new formats are regularly created that establish the store as a creative hub beyond traditional retail. Following events such as the traditional SoulSole party, the regularly held Bad Habits Run Club , and the Humanhood photo exhibition, Asphaltgold is further expanding its connection to Frankfurt.

THE TEAM

The retail concept goes beyond traditional sales structures: Instead of traditional salespeople, the team consists of event managers, community managers, and content creators who are closely connected to the Frankfurt scene and also act as hosts. The concept is complemented by the new Community Hub in the Asphaltgold app , which offers exclusive content, event updates, and digital ticketing – a digital tool that makes the store accessible even beyond opening hours.

A SPACE FOR THE COMMUNITY

The new store in downtown Frankfurt combines exclusively curated sneakers and premium streetwear with a strong focus on community and shared experiences. In addition to a carefully curated assortment, the store offers an integrated café bar in the entrance area and a flexible space for creative projects and events.

The café bar

The café bar in the entrance area reflects the new community concept: The coffee on offer comes from the Frankfurt roastery Hoppenworth & Ploch and is served in handmade ceramics by local artist Viola Beuscher.

INSPIRATION & CULTURAL EXCHANGE

On 160 square meters, Asphaltgold Frankfurt creates a platform for inspiration and cultural exchange. The minimalist mid-century design with modern industrial elements reflects the brand's own aesthetic philosophy. The product range includes sneakers and premium streetwear, as well as beauty products and home & living items, thus offering a diverse experience for everyone.

A CREATIVE HUB FOR FRANKFURT

A key component of the store's concept is the promotion of local talent and creative projects. Through close collaboration with the Frankfurt community, new formats are regularly created that establish the store as a creative hub beyond traditional retail. Following events such as the traditional SoulSole party, the regularly held Bad Habits Run Club , and the Humanhood photo exhibition, Asphaltgold continues to expand its ties to Frankfurt.

THE TEAM

The retail concept goes beyond traditional sales structures: Instead of traditional salespeople, the team consists of event managers, community managers, and content creators who are closely connected to the Frankfurt scene and also act as hosts. The concept is complemented by the new Community Hub in the Asphaltgold app , which offers exclusive content, event updates, and digital ticketing – a digital tool that makes the store accessible even beyond opening hours.