For the fifth year in a row, we at Asphaltgold are using the increased attention of Black Friday for a project close to our hearts: we want to raise awareness of togetherness in our world - celebrate diversity and solidarity. In doing so, we are concentrating on creating something positive with lasting value and, above all, giving something back.

This year we are opening the Humanhood photo exhibition together with 19 great local and international artists, where interpretations of "Unity&Connection. Empathy&Compassion. Identity&Diversity." will be shown and sold for a good cause. Interpersonal interactions, touches, moments that connect people, that illustrate harmonious coexistence, images of connection and cohesion, of humanity - the foundation that connects us all.

The photo exhibition will take place from November 23rd to 29th in our Asphaltgold Pop-Up Gallery at Berliner Str. 60, 60311 Frankfurt am Main. 

On November 23rd at 10am we will start the exhibition with our opening brunch, accompanied by snacks and coffee from Hoppenworth & Ploch . From November 24th to 28th the pop-up gallery will be open daily from 4pm to 8pm. We will celebrate the finissage on Black Friday, November 29th from 6pm with music and drinks from Nature's Calling .

We are delighted to have 19 different local and international photographers presenting their artworks as part of our Humanhood exhibition:

André Josselin , Carlos Idun-Tawiah , Delia Baum , Florian Schüppel , Gabriella Drew , Ilayda Dağlı , Janik Sam , John Wesley , Luc Kordas , Marian Reuter , Martin Nell , Max Galys , Meklit Fekadu , Niclas Lenhard , Nouki , Paul Hüttemann , Ramon Haindl , Stephie Braun and Vlada Shcholkina .

Many of the exhibited works can be purchased as prints in the pop-up gallery or online for €49 . All proceeds are donated. The photographers can decide for themselves which of the selected organizations their sales will go to.

In addition to the prints, there are Humanhood Bags and Caps, which can be purchased on site and in our Asphaltgold online shop during the entire exhibition period.

By visiting this year’s Humanhood photo exhibition and purchasing the prints, as well as the Humanhood Cap or Bag, you support five different humanitarian charity organisations: The European Network against Racism , ProAsyl , Doctors Without Borders , Visions 4 Children and Art Meets Education .

To celebrate the start of our exhibition with you, we are hosting an opening brunch on the first day of the exhibition, which will take place during the day in the pop-up location.

We will celebrate the closing on November 29th with music & drinks – drinks will be provided on a donation basis on all days of the exhibition!

The dates at a glance:

Opening Brunch | Saturday, November 23rd | 10am – 3pm | Berliner Str. 60, FFM

Come by for coffee, wine and pastries and celebrate the start of the exhibition with us!

Pop-Up Gallery | 24 - 29.11. | 4 - 8 pm | Berliner Str. 60, FFM
In the week before Black Friday, 19 local and international photographers will present their poignant interpretations of the theme of "Humanhood". Not only can the works be viewed on site - you can also purchase them for a good cause: the proceeds will go to five different humanitarian charity organizations.

Finissage | FR, 29.11. | 6 – 10 pm | Berliner Str. 60, FFM

We are celebrating the conclusion of our Humanhood Exhibition on this year’s Black Friday with music & drinks.

At the heart of our alternative Black Friday concept is a commitment to giving back to the community. We have chosen to channel our efforts into something positive with lasting value.

2020

Racism sucks! On Black Friday 2020, our online shop was closed in its usual form; the carefully selected range of sneakers and clothing was not available that day. Instead, there was only one T-shirt available both online and in the store with a clear anti-racism message to raise awareness of coexistence on our planet. As it says on our T-shirt: We all walk the same earth.

2021

Following on from our first Black Friday campaign, we lured customers into our online shop with a striking sales ad. Once there, however, they were not confronted with discounts, but with the issue of racism. The 20% "discount" on every order was donated to the European Network Against Racism .

2022

We wanted our message to reach everyone, so we designed 16 different T-shirts with our slogan "We all walk the same earth." in 15 different languages. The 16th shirt combined all languages ​​in one design.

2023

After two years without events because of Covid, we have adapted our statement: "We all dance the same earth". Music and dance connect people worldwide without the need for a common language. To symbolize "unity", we designed a capsule collection and held an after-party on this special day, the entrance fees for which were also donated.

2024

This year we let the pictures of 19 great photographers speak for themselves: Our Humanhood exhibition shows interpretations of “Unity & Connection. Empathy & Compassion. Identity & Diversity.” – moments that show what harmonious coexistence can look like.

THANK YOU FOR SUPPORTING OUR MISSION.

Thanks to your help, we were able to raise over €60,000 and raise awareness of racism, which unfortunately is still a very big problem in our world .