The North Face was founded in 1966 by Doug Tompkins as an outfitter store for skiing and backpacking in San Francisco. Under the brand slogan "Never Stop Exploring", high-quality, innovative and technical outdoor clothing is produced. In 1977, the brand mantra even led to the invention of "Gore-Tex technology". The brand is also an important essential for everyday wear in wind and weather. At The North Face, special emphasis has always been placed on the responsible use of chemicals in the production of clothing. High-end streetwear TNF shows for years through their exclusive sub-brand *Purple Label*. The Japanese design team around Creative Director Eiichiro Homma is now also responsible for the Capsule Collection, which is selectively and limitedly available at asphaltgold in addition to a few other stores in Germany.
