Puma Palermo: La dolce vita meets football culture
In keeping with the history of the kick, brand ambassador Dua Lipa has already teased the Puma Palermo OG in 2023 - in vintage football jerseys and surrounded by the antique backdrop of an old Italian villa. The cult shoe comes with two types of leather, the characteristic brand tag on the upper, the T-toe construction and a rubber outsole. Just like the original sneaker from the 80s.
But that's not all: Just in time for the re-release of Palermo, we at Asphaltgold have started a collab with the manufacturer. With Puma x Asphaltgold, Italian culture takes even more center stage. The *Scopa* model is decorated with references to the card game of the same name.
The colorway in light blue, delicate beige and red is derived from this, as is the coin symbol visible through the sole and the patterned inner lining. The *Sedia* model is also a homage to the Italian attitude to life: the iconic pub chair adorns the tongue and insole as the namesake. The design thus alludes to sitting together and southern hospitality - including hidden text excerpts from a well-known children's song.