About
In the past decades, Nike has repeatedly tried to revolutionize running. The goal: a running feeling like on air. Over the years, they have continued to work towards this dream and developed Air Max models with an ever larger Air Unit. However, the dream never quite came true. 30 years after Nike released the first Air Max, they set new standards for Air Max Day 2017. The result: the Nike Air VaporMax. Another quantum leap in Nike's long history of innovation. A total of seven years of development went into the design of the VaporMax, from the first sketches in 2010 to the finished shoe in early 2017. The VaporMax gives the wearer a very comfortable running feeling. Lightweight, dynamic and performance-oriented. Cushioning innovation designer Zachary Elder is responsible for the revolutionary sole of the VaporMax. The Air Unit was redesigned in a complex process so that it functions directly as a sole and is no longer enclosed by a midsole. The Air Unit is attached directly to the upper of the VaporMax, which saves a tremendous amount of weight. The VaporMax is all about one thing: efficiency. As you run, the individual chambers of the VaporMax sole compress, creating pressure. This pressure is then released during push-off, creating a springy running feel. The upper of the VaporMax was designed by Tom Minami, an innovation designer at Nike. The Flyknit upper of the VaporMax hugs the foot like a sock. The extreme flexibility of the material allows it to stretch as needed with each step, minimizing uncomfortable pressure on the foot. The full-length Air sole and seamless ultra-light Flyknit upper make the Nike VaporMax the lightest and most flexible Air Max ever. A game changer without equal.