Since 1949: The story of adidas
Since its founding in 1949, adidas has stood for quality and innovative product design. It is therefore no surprise that the sporting goods manufacturer from Herzogenaurach is one of the most successful brands in this sector. Adidas is known worldwide: the three stripes that adorn the company logo have become an absolute legend. But the "Trefoil" logo from the 70s is also extremely recognizable.
The story of adidas began a little earlier and more tranquilly: with the brothers Adi and Rudolf Dassler, who fulfilled their dream of self-employment with the "Dassler Shoe Factory" in 1924. After the brothers decided to go their separate ways, Adi Dassler founded the company adidas.
The name adidas is derived from the name of the founder. His brother, on the other hand, founded the brand Puma, which is also very well known today.
And the success knew no bounds: the further development of the brand's own product range and maximum performance were always the main driving forces behind the brand's designers' work. Adidas can now look back on a product history that is unparalleled - with sportswear, streetwear, accessories and the hottest kicks.