Once an icon, always an icon: When it comes to the most popular adidas sneaker silhouettes, the adidas Stan Smith is right up there. Its clean look with light uppers and the colored heel is still an absolute classic today - and that in different styles and outfits. Discover the best adidas Stan Smith colorways for women and men in the Asphaltgold online shop: Stan the Stan!
Spoiler: The adidas Stan Smith wasn't always called that. But what is firmly part of the sneaker 's origin story is tennis: In 1965, adidas developed a shoe with a leather upper for the court - and named it after the French tennis pro Robert Haillet. The sneaker silhouette of the 60s was very close to the Stan Smiths you know today: white leather with a narrow rubber sole and a green heel. The adidas shoe also reduced the iconic three stripes to simple perforations in the upper material. A smart idea with minimalist vibes.
Thank you, next: A short time later, Haillet retired from the tennis court and adidas was looking for a new endorsement for its shoe. This time, the choice fell on the American tennis player Stan Smith - the official sneaker rebranding followed in 1978. Of course, a few new design features were a must, such as the super cool adidas Trefoil logo and Smith's portrait on the tongue of the shoe. Win-win: The tennis shoe not only made Stan Smith a sneaker superstar, but also boosted the German brand's sales figures in the USA.
A cult sneaker through and through: Since the release of the original adidas Stan Smith, the tennis shoes have become an integral part of the sports and street style scene. Even today, the timeless design scores with its classic chic, which refines a wide variety of outfits. Particularly nice: modern features such as the embossing in gold letters give the sneakers an extra shine. Versions with a dark upper are now also on the market and bring the right amount of pazazz to every style.
But that's not all: Adidas naturally insists on adding a special flair to the iconic Stan Smith design. The best example is the adidas Stan Smith Lux series, which uses high-end materials and gives the shoe a luxury update. If you like platform soles with a creative touch, you can go for the adidas Stan Smith Bonega or Millencon, which feature an extravagant midsole design.
Sneakers like the adidas Stan Smith are true all-rounders that belong in every shoe closet. From the originals in white and green to trendy models: with a pair of Stan Smiths you are well prepared for every occasion - after all, the shoes look really nice with slightly rolled up jeans as well as in a combination with chinos and a shirt.
We also love the tennis shoe look and have put together the best models of the adidas Stan Smith for you in the Asphaltgold online shop: black colorways for men and women, classic white or limited sneaker editions. Treat your feet to something good and order a pair of the trendy adidas Stan Smith!
