A young team led by designer Peter Moore, who was already responsible for the Nike Air Jordan 1, created the Nike Dunk in 1985, the latest addition to the Nike basketball family. The look was based on its "big brother" from 1982, the Air Force 1, and the new silhouette also featured elements of the AJ1 and Terminator. No wonder: the latter were launched by the same design team. In the same year, Nike launched its "College Colors" programme, in which shoes and apparel were released to match the colours of the "major colleges". This way, every fan should be able to dress in matching Nike shoes and teamwear to show colour. By the way, before the Dunk got its name, it was going to be called College Colour High in reference to that! Be True To Your School was the big marketing headline that was seen in many print ads with the Dunk in the centre and started its triumphal procession. The success of the dunk was impressive - on and off the court. The Dunk made a brief appearance in Spike Lee's film "School Daze" in the late 80s. But it was not until the late 90s that a new era began for the dunk silhouette. The skateboarding boom of the 90s was at a peak and more and more skaters appreciated the features of the Dunk on the board: The midsole with a low profile, the stability of the upper, good cushioning and especially the grippy sole made the Dunk not only perfect for the court, but also the ideal skate shoe. In 1998, Nike brought the OG colourways onto the market for the first time as a retro, followed in 1999 by the first collabo with the Wu-Tang colourway, for which an insane amount of money is paid today. Japan Exclusives and countless collabos followed. Back to basics with the Dunk High Pure Platinum. This one comes completely made of leather in a triple white colourway. A blank canvas for you to give its patina.
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"Just do it" : Peu de marques vivent leur slogan de marque comme le fabricant d'articles de sport fondé en 1971 à Beaverton. Dans les années 60, l'entraîneur d'athlétisme Bill Bowerman s'est donné pour mission de développer pour ses étudiants la chaussure de course parfaitement adaptée. En collaboration avec l'étudiant Phil Knight, ce projet a donné naissance à l'entreprise Nike, qui a pu fêter sa percée lors des Jeux olympiques de 1972. Parmi les plus grandes réalisations de l'histoire de l'entreprise, on compte l'engagement du basketteur d'exception Michael Jordan ainsi que l'introduction de l'amorti visible Nike Air® sur la Nike Air Max 1. Dans le film classique des années 80 "Retour vers le futur", la Nike Mag joue un rôle central avec son laçage automatique. Le designer en chef de Nike, Tinker Hatfield, a récemment réussi à faire de ce rêve une réalité. Grâce à la technologie Nike E.A.R.L., il lance sur le marché la première chaussure à laçage automatique et inaugure ainsi l'avenir du développement des baskets.
