Starting as simple merch for the crew and loyal customers, the Asphaltgold brand has evolved over the years with its own collections - inspired and influenced by current streetwear and sports culture.
FOR THE COMMUNITY.
BUILT WITH DEDICATION.
SOCKS
BASIC 2-PACKS
LEATHER ACCESSORIES
HOME & LIVING
The Asphaltgold Brand
Driven by a fascination with streetwear culture and a passion for sneakers since the early 90s, Daniel Benz founded Asphaltgold in 2008. Starting as a small store in Darmstadt, the company is now one of the leading online retailers for sneakers, contemporary streetwear, and lifestyle products.
Even in the early years of Asphaltgold, a strong community of sneaker enthusiasts with the same passion developed, who came together for release events and camp outs in front of the store, creating a place for like-minded people.
This motivation led to the creation of their own brand, initially as classic "merch" featuring the iconic Asphaltgold cat.
Following the 2020 rebranding, which replaced the cat and thus the original logo, the Asphaltgold brand continues to evolve under the tagline "Culture. Aesthetics. Dedication." This tagline embodies Asphaltgold's core values and the shared passion of the community that has grown within the brand.
Today, holistic Cut&Sew collections are designed with great dedication and attention to detail in the creation and production process – inspired and influenced by current streetwear and sports culture.
The seasonal apparel collections are complemented by accessories such as caps and socks, home and living products, and leather accessories.
The motivation remains the same – products for our community and everyone who shares our values.
COLLECTIONS
TOGETHER FOREVER
This collection brings back a lighthearted vibe from the late 90s – inspired by sports and music culture, combined with modern streetwear. The classic cuts with striking textures and materials transform these seemingly simple pieces into a unique collection.
Two outstanding accessories complete the collection - a ceramic tray in Yin&Yang shape and a ponyhair belt.
ESSENTIALS
Asphaltgold Essentials are designed to create a base for your look or to create a completely clean outfit – it's up to you!
The focus here is on the essentials - high-quality materials, timeless cuts and subtle colors.
The seersucker material has a typical crepe-like, wavy appearance, which makes the subtle colors stand out beautifully and richly.
SUMMER
Harmonious and uncomplicated looks with a selection of co-order sets.
The two-piece outfits, consisting of a top and trousers, are perfectly coordinated in color and material. This trend concept stands for uncomplicated styling and a modern look that works for any occasion.
The ponyhair belt with leopard print makes a stylish statement and can be easily combined with the sets.
For a more individual look, the collection is complemented by an overshirt with animal print, trousers with decorative stitching and two tops with motif print.
THIRD PLACE
For some, it's the caféor bar around the corner; for others, it's their favorite shop in town. Each of us has our own "third place"—a place where we feel comfortable outside of work and home, a place we enjoy spending time in. These special places offer us not only a break from everyday life but also space for creativity, encounters, and inspiration.
SUMMER OF JOY
To enjoy summer, one must love all facets of this period.
All these facets are reflected in the materials and fits of this collection.
Crocheted sets, lightweight shirts and long-sleeved jerseys.
COLLABORATIONS
FOR THE COMMUNITY.
BUILT WITH DEDICATION.
Starting as simple merch for the crew and loyal customers, the Asphaltgold brand has evolved over the years with its own collections - inspired and influenced by current streetwear and sports culture.
SOCKS
BASIC 2-PACKS
LEATHER ACCESSORIES
HOME & LIVING
The Asphaltgold Brand
Driven by a fascination with streetwear culture and a passion for sneakers since the early 90s, Daniel Benz founded Asphaltgold in 2008. Starting as a small store in Darmstadt, the company is now one of the leading online retailers for sneakers, contemporary streetwear, and lifestyle products.
Even in the early years of Asphaltgold, a strong community of sneaker enthusiasts with the same passion developed, who came together for release events and camp outs in front of the store, creating a place for like-minded people.
This motivation led to the creation of their own brand, initially as classic "merch" featuring the iconic Asphaltgold cat.
Following the 2020 rebranding, which replaced the cat and thus the original logo, the Asphaltgold brand continues to evolve under the tagline "Culture. Aesthetics. Dedication." This tagline embodies Asphaltgold's core values and the shared passion of the community that has grown within the brand.
Today, holistic Cut&Sew collections are designed with great dedication and attention to detail in the creation and production process – inspired and influenced by current streetwear and sports culture.
The seasonal apparel collections are complemented by accessories such as caps and socks, home and living products, and leather accessories.
The motivation remains the same – products for our community and everyone who shares our values.
COLLECTIONS
*Tap the collection title to learn more
TOGETHER foreVer
This collection brings back a lighthearted vibe from the late 90s – inspired by sports and music culture, combined with modern streetwear. The classic cuts with striking textures and materials transform these seemingly simple pieces into a unique collection.
Two outstanding accessories complete the collection - a ceramic tray in Yin&Yang shape and a ponyhair belt.
THIRD PLACE
For some, it's the caféor bar around the corner; for others, it's their favorite shop in town. Each of us has our own "third place"—a place where we feel comfortable outside of work and home, a place we enjoy spending time in. These special places offer us not only a break from everyday life but also space for creativity, encounters, and inspiration.
SUMMER
Harmonious and uncomplicated looks with a selection of co-order sets.
The two-piece outfits, consisting of a top and trousers, are perfectly coordinated in color and material. This trend concept stands for uncomplicated styling and a modern look that works for any occasion.
The ponyhair belt with leopard print makes a stylish statement and can be easily combined with the sets.
For a more individual look, the collection is complemented by an overshirt with animal print, trousers with decorative stitching and two tops with motif print.
ESSENTIALS
Asphaltgold Essentials are designed to create a base for your look or to create a completely clean outfit – it's up to you!
The focus here is on the essentials - high-quality materials, timeless cuts and subtle colors.
The seersucker material has a typical crepe-like, wavy appearance, which makes the subtle colors stand out beautifully and richly.